Small burger shop design movie#

There's this notion of a postwar America, of opportunity and optimism in the early 1950s space-age Sputnik vocabulary.

Small burger shop design movie#

So during the movie we move from San Bernardino, which is representative of an individual culture-a stand-alone, roadside piece-to the Golden Arches that represent a space-age vocabulary and new mass-marketing concept. We can extrapolate that out to the Las Vegas casinos of the present day. There was a book by Robert Venturi that was very important when I was in architecture school called Learning from Las Vegas, and he was positive that there was eventually going to be a merger between signage and architecture. I wanted the various shapes and forms to feel very, very prewar-like they originated in the 1940s and were still forward-looking for their time. MC: The San Bernardino restaurant is really emblematic of a prewar, car-hop culture-that great Americana roadside architecture. The assembly line at the original McDonald's in San Bernardino, California Photo: Courtesy of Michael CorenblithĪD: What do you love about the McDonald's design? Most but not all hamburger menus are found on responsive websites when the viewer’s screen size reaches a certain point. That was really important in the telling of the story-those efficiencies are what made the franchise so unique. Examples of Hamburger Menus in Web Design. There's a lovely montage at the beginning of the film of the McDonald brothers telling their story to Ray Kroc they had used a tennis court to lay out the kitchen components and then choreographed how everyone could work in harmony and in concert. One of the themes in the picture is that the McDonald brothers had taken the assembly-line efficiencies that had won the Second World War and applied those to a restaurant kitchen for the first time.

In order to preserve the integrity of the space, we had to come up with a lot of very clever solutions to shoot in such tight spaces. It was no different than I would approach something like Apollo 13.ĪD: Did you have to change anything at all so that it would translate on camera? I wanted to depict it as accurately as humanly possible in order to tell the true origin story. MC: My intention was to land the dart with a triple bull's-eye at every opportunity.